79th Street Renaissance Festival

About This Project

The Challenge
This beloved community event needed marketing materials that worked cohesively with their existing graphics while exploring opportunities for a subtle brand evolution—all without losing the recognition they’d built over the years.

Our Approach
We created updated designs that complemented their existing visual identity while strategically introducing fresh elements, giving them the best of both worlds: familiarity and innovation.

The Impact
Consistent, professional marketing materials that honor their legacy while attracting new audiences to this South Side cultural celebration.